Karol Porbeni
I'm Karol, a 20-year-old Nigerian-born digital marketing strategist, entrepreneur, and photographer currently based in New York. I'm a junior at Seton Hall University studying Information Technology Management with a minor in Marketing, and when I'm not working, you'll find me at the gym, watching films, or talking about music online or with my friends.
I've worked across music, media, and corporate environments, leading data-driven marketing efforts for artists, brands, and Fortune 500 companies. As founder of KaySwan LLC, I've planned and executed multi-platform campaigns that reached millions, working closely with creative teams, production partners, and artists to develop compelling content and drive measurable growth.
I currently manage marketing projects for platinum recording artist Cochise and collaborate with major record labels through Shaw Medium. I'm also a Management Leadership for Tomorrow (MLT) Career Prep Fellow, continuing to develop as a leader focused on blending creativity, strategy, and business impact.
Favorite Films
Music I Love
All-Time Favorite Artists
Selected outcomes from campaigns managed through KaySwan LLC. All metrics represent organic reach and engagement across Twitter/X.
Record Labels
Brands & Media
Kma is my personal brand and flagship platform for creative and promotional content within the music industry. Specializing in artist promotion and music discovery, these accounts have established themselves as influential presences in the digital music marketing space, serving as a bridge between emerging talent and mainstream audiences.
The main account where my brand originated. It serves as my primary platform for both creative and marketing work, where I showcase my personality while managing promotional campaigns and highlighting my professional photography.
Notable Impact
150+ Billboard charted songs/albums promoted. Strategic partnerships contributing to chart-topping releases.
Songs That Go Hard is a sub-brand dedicated to helping people discover music from both popular and emerging artists. The page runs marketing campaigns and promotional content while maintaining an authentic, curator-driven approach to music discovery.
Growth Trajectory
Scaled from under 500 monthly followers to consistently averaging 3,300+ new followers per month, with peak performance reaching over 10,000 in February 2025.
Artists Promoted
I help manage the social media presence for Kurrco, one of the largest and most prominent hip-hop news outlets on X/Twitter. Working alongside the brand's founder, I craft content that resonates with the hip-hop community while maintaining a consistent brand voice across breaking news, artist updates, and cultural moments — even when he's inactive.
Working with an audience of this scale requires a strong understanding of the platform's algorithm, timing, and tone — knowing what content will land, how to frame a story, and when to post for maximum reach. It's hands-on experience in speaking to a massive, engaged community that cares deeply about the culture.
Beyond digital marketing, I run a professional photography business focused on concerts, festivals, and live events. My work captures the energy of performances and the culture surrounding them — from crowd moments to artist portraits.
I've covered major festivals and shows across the country, bringing the same attention to storytelling and audience engagement that drives my marketing work. This dual perspective — as both a photographer in the pit and a marketer analyzing content performance — gives me a unique understanding of what resonates with music audiences.
Events Covered
Founder & Digital Marketing Strategist
- Plan, develop, and execute creative marketing campaigns across social platforms for music artists and brands, coordinating with external agency and production partners.
- Create analytics reports and dashboards to track impressions, engagement, and conversions, presenting results clearly to guide future creative initiatives.
- Analyze campaign performance data to identify trends, refine content strategy, and deliver actionable, data-driven recommendations for artist marketing.
- Build lasting client relationships by delivering transparent reporting, clear communication, and consistently measurable results across local and global executions.
Claims Intern
- Streamlined claims intake by verifying policy data and routing to adjusters, reducing processing delays by 20%.
- Partnered with cross-functional teams (Subrogation, SIU, Property, Auto) to gain holistic lifecycle exposure and identify workflow gaps.
- Authored process documents and training guides adopted by team leads to improve onboarding efficiency.
- Conducted file reviews and evidence gathering, directly supporting senior adjusters in claim resolution.
Digital Marketing Project Manager
- Support the development of creative campaigns and execution across internal teams and external production partners, specific to artist marketing and content promotion.
- Build analytics-driven content roadmaps, generating 500K+ impressions and measurable fanbase growth through strategic storytelling.
- Apply agile methods to track KPIs, optimize workflows, and boost audience engagement by double digits.
- Coordinate cross-functional creative, technical, and marketing teams to maximize campaign performance across multiple platforms.
- Negotiate partnerships with influencers and creative teams, ensuring consistent branding and approvals for various campaign executions.
Project Management Intern
- Optimized recruitment workflows using lean methodology, reducing average time-to-hire by 30%.
- Supported AI integration project by defining requirements, timelines, and KPIs to accelerate adoption across departments.
- Conducted competitor market research, informing the executive team's digital strategy roadmap.
- Coordinated website optimization project, tracking performance metrics and aligning cross-functional stakeholders on delivery goals.
Digital Marketing Strategist
- Analyze social media algorithms and platform trends to optimize content strategy across the global music landscape.
- Develop data-driven content frameworks and campaign workflows, leveraging cross-platform analytics to maximize reach for artist and partner marketing.
- Execute targeted social media campaigns for major record label partnerships, utilizing audience segmentation and behavioral insights to reach 1M+ users.
- Design and implement A/B testing protocols for social content, integrating performance metrics to refine campaign strategies and improve client KPIs.
Seton Hall University
MLT Career Prep Fellow
Selected from 3,000+ applicants for 18-month leadership program with Fortune 500 executives.
Eagle Scout
Technical
- SQL
- Data Visualization
- SEO
- Microsoft Excel & PowerPoint
- Google Slides
- Analytics Platforms
- Adobe Lightroom
Strategy
- Campaign Strategy & Execution
- Agile Project Management
- A/B Testing
- Audience Segmentation
- Content Development
- Creative Production
Communication
- Cross-functional Collaboration
- Client Reporting
- Stakeholder Communications
- Process Documentation
- Partnership Negotiation